When working with an international Web survey, most U.S. research companies jump right into a straight forward All and Only Web methodology, more or less the same way they would be proceeding in the U.S. Although this method may work fine, my experience has taught me that this is not what happens in a large number of situations. Therefore, I would strongly advise American market researchers to ask themselves a few key questions when considering the best methodology to proceed with when conducting international quantitative research.

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One of the questions I am frequently asked as a European when I meet American Market Research companies (and also End Users of the research) is:So, whats new in Europe in the market research world ?
Another variation of this very important question is: Whats different in Europe within the market research business from what we have in the States ?

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